Of Shrimps and Acceptance

There is something kinky with KFC's television commercial for its newest product, the Shrimp Surfers. The fact that KFC is popular for its fried chicken (and other chicken-related fixations), including shrimp to its menu sounded out of place, just like when its first line of pasta products were introduced months ago. I have no qualms with KFC's diving into seafood stardom as I am no purist and traditionalist, as I am a believer of innovation of products (despite my ignorance to market research shite) but I can't help but feel ambivalent on its accompanying advertisement. Ambivalent because viewing the juxtaposition of perceived gayness with showcasing a product that is "not supposed" to be in KFC seems to be a direct mirroring of gays labeled as queer in a group of straight men just like shrimps are queer in a group of chickens.

Much of my ambivalence lies on how coming out was treated, showcasing majority of people's urgency and curiosity to know who's gay or straight, that a twitch of a voice has been stereotypically refered as an indication of one's sexuality. When they say "we accept you pare" I don't know if I'll smile or I'll irk. Does the "questionable" man need such kind of acceptance after he was put in an awkward ordeal, and was utterly judged because of a surprised reaction?

Or some viewers can see it this way: gays need not hide their "gayness" because the (straight) world accept them now. Is there a need for acceptance anyway provided if gays were normalized from the start?